I founded FINS LLC, a conservation-focused jewelry brand with Willie Caal, a marine biologist - and lionfish expert - from Belize. We started the organization in an effort to raise awareness about the impact invasive lionfish are having on the reefs of the Caribbean. Our goal in creating jewelry is to increase the value of invasive fish so fishermen are more incentivized to catch them. 

We currently sell our jewelry locally in Belize at markets, like Market on the Go Belize, and jewelry stores, like Denyse's Gift Shop. Our jewelry opens a conversation with people about invasive lionfish, citizen science conservation projects, and mitigation strategies. With 500+ pieces sold, our brand outreach is continuously growing.

We hope to eventually create a full-circle supply chain where not only the lionfish fins are being used to create opportunity, but the skins, filet, and unused parts are as well.